Your own gaming console

If you could make your own gaming console what characteristics (colors, shape, etc..) & features would it have? How much would you charge for it? Also, what would you name it? Finally, what letters/shapes on the buttons would be on the controllers?

If I could make my own gaming console I'd first of all name is

well I think mine would be something like the nd.

http://the-nd.com/

Mine would be the:

Gamebox 2011
It would be black and slim in design, like the PS3, and it's logo would be a red circle with a red x inside. It would be able to play games in HD and have lots of memory space, as well as free online. It will have plenty of unique games and some Xbox only games on it like the Halo series.
The controller would be quite chunky like the 360 controller and black with the logo in the center, push it down to connect. The buttons would be like the 360. (D-PAD, Bumpers, Triggers, A-B-Y-X, Start, Select, Button To Search for Console)
The online would have a friend system and messaging and video chat. You can invite friends to games with the push of a button in game lobbies. There would be a marketplace where you can download Games, Demos, Videos, Films, Songs, Backgrounds etc. from your Credit Card.
It would be

Mine would be called the L-Box.  It would be similar to the Xbox 360, only with better graphics and a better Kinect program.  It would also have 3D, without needing a 3D T.V.