A company, Sepre Health is trying to gameify heatlhcare to reduce costs

Sempre Health launched the latest "Alchemy Accelerator" batch and is looking to reduce the costs of medication by rewarding heatlhy lifestyles.

Similar to how automobile companies have a "good driver discount" , Sempre Health would provide discount to people who make an effort to follow a healthy life, and in the end enables a lot of people to buy medication that they simply wouldn't have purchased.

This is stilll in the making as they are in the middle of a study with 200 participants at the University of Kentucky, and are in talks with 21 other pharma companies.

So what do you guys think? Sincere effort or marketing scheme?